Sims Says

Idea: Turn gameplay into language training.

By replacing Simlish with real, everyday speech, The Sims becomes a space where children with cochlear implants can practice listening without it feeling like practice.

Context: Thousands of children are born deaf or with hearing loss every year.

With cochlear implants, they gain access to sound, but learning to understand and use it takes years of training.

And most of that learning doesn’t happen in therapy. It happens in everyday life.
By overhearing conversations, background noise, and the world around them.

The problem is, those moments are limited.
And learning still feels like something that happens in a clinical setting.

Solution: We removed Simlish and replaced it with real speech.

Introducing Sims Says, a free extension for The Sims 4 that turns gameplay into an additional layer of language learning.

Every interaction becomes something to listen to. Conversations overlap, voices shift, and environments sound alive, just like real life.

The experience adapts to each child, matching dialogue complexity to their hearing level and stage of development.

Activation: To make the launch truly heard, we partnered with voices children already know and trust.

By licensing and recreating familiar voices using AI, we unlocked thousands of dynamic, natural conversations inside the game. Turning a global gaming platform into an accessible, everyday training ground for language.