Before...

... we get into the past, let’s start with what’s next!
Because like Jane says in El Camino: “I’ve gone where the universe has taken me so far, but it turns out it’s better to make those decisions for yourself.”
So I did. I know what I’m looking for now and honestly, what’s cooler than that?

For years I’ve joked that I studied at LU, Livets Uddannelse. Meeting people, moving through different scenes and getting curious about how others live, think and express themselves. That curiosity did me good! At DMJX, In styling, in images and in finding the essence of a person or a brandstory and building from that.

I’m at my best when I understand who I’m working with, even if they’re nothing like me. That’s where it gets interesting, and I’d rather lean into that than try to be everything to everyone.

I’m probably not the one to come up with ideas for something I have no real connection to, and that’s fine. Because when I do connect with something, I go all in. That’s where the energy is.

I’m looking for a place that pushes me, teaches me and keeps me on my toes. Pushes me to think radically different, reinvent and disturb things. Teaches me how to navigate an industry where money and ethics can get a bit blurry. And keeps me on my toes by raising the bar every time.

Somewhere I don’t just fit in, but actually gets watered so I can grow into something bigger and better each day.

EXPERIENCE

To Øl

Creative & Marketing

Sep 2023 — Present

Working across To Øl and sub-brands Mikropolis, Æblerov and Svinninge Mineralvand. Working closely with photographer Noemi Kapusy, developing and executing creative concepts across campaigns and activations.

Creative & Campaigns

  • Concept development and creative direction for campaigns and product launches
  • Development of visual universes through moodboards, casting, styling and set design
  • Creative lead on selected projects including collaboration with The Blaze

Content & Copywriting

  • Copywriting for website, newsletters and SoMe across multiple brands
  • Development of content and storytelling across platforms

Production

  • Hiring and briefing videographers and external creatives
  • Coordination and execution from idea to final output

Merchandise

  • Development of merchandise from concept to final product

Festivals & Activations

  • Planning and execution of festival activations and brand presence at:
  • To Øl: Roskilde Festival, Vig Festival, Tønder Festival, Folkely, CPH:DOX, Syd for Solen, 3 Days of Design
  • Mikropolis: Heartland Festival, Roskilde Festival, Vig Festival, Tønder Festival, Folkely, 3 Days of Design

DJ Martin Jensen

PA, Creative, Stylist

Jan 2021 — Apr 2022

Personal Assistant

  • Calendar and daily management
  • Responsible for SoMe across all digital platforms
  • Brand collaborations and partnerships deals

X Factor 2021 & 2022

  • Responsible for styling across wardrobe, hair and make-up for Team MJ
  • Participant responsible: Coordination of contestants including schedules, fittings and media training

Merchandise & Creative Production

  • Design and development of merchandise
  • Production coordination and quality control
  • Creative direction of lookbooks and campaigns
  • Set design for merchandise stands

Concerts & Production

  • Line producer on online and live concerts
  • Call sheets, crew hiring and advancing
  • Guest handling and logistics
  • Creative production of stage design
  • Concept development and technical execution

Content & Marketing

  • Content planning and shoot lists
  • Hiring and managing freelance creatives
  • Development of content for campaigns and social platforms
  • Production timelines and deadlines
  • Marketing initiatives for concerts
  • Development of offline assets and events