To Øl
Creative & Marketing
Sep 2023 — Present
Working across To Øl and sub-brands Mikropolis, Æblerov and Svinninge Mineralvand. Working closely with photographer Noemi Kapusy, developing and executing creative concepts across campaigns and activations.
Creative & Campaigns
- Concept development and creative direction for campaigns and product launches
- Development of visual universes through moodboards, casting, styling and set design
- Creative lead on selected projects including collaboration with The Blaze
Content & Copywriting
- Copywriting for website, newsletters and SoMe across multiple brands
- Development of content and storytelling across platforms
Production
- Hiring and briefing videographers and external creatives
- Coordination and execution from idea to final output
Merchandise
- Development of merchandise from concept to final product
Festivals & Activations
- Planning and execution of festival activations and brand presence at:
- To Øl: Roskilde Festival, Vig Festival, Tønder Festival, Folkely, CPH:DOX, Syd for Solen, 3 Days of Design
- Mikropolis: Heartland Festival, Roskilde Festival, Vig Festival, Tønder Festival, Folkely, 3 Days of Design





