Easy

Brand Truth: Knorr is so easy it feels like cheating.

Context: Knorr makes cooking simple, fast and a guaranteed winner, every time.

But “easy” only stands out when you compare it to something that normally takes skill.

Execution: We placed Knorr’s truth in a completely different world.

So we choose the sports. Golf, basketball and pétanque.
Games where precision and technique usually decide everything.

But here, winning is effortless.
Every shot lands.
Every move works.

It feels wrong.
Almost like cheating.

Just like cooking with Knorr.

Creatives: Cassandra Greve & Sofus Kragelund

Videographer: Will Poyzer

Talents: Henrik Greve, Felix Skøtt & Oliver Carlos