Cleanse the air

Context: On the 27th of August 202X, something really good happened.

Oasis got back together.

The air was finally cleared in one of the most polluted relationships in pop culture.

Idea: We reacted in real time with a simple copyposter:
“oasis is back together”

But made with Dyson.

Turning a cultural moment into a product truth.

Made in collaboration with Ingeborg Zakarias & Joachim Langebæk